Lisa D. Dance, UX & CX Strategist and Founder
I was nine years old when I decided I wasn't going to shop a particular store anymore because of the way they treated their customers. I didn't know then that Future Lisa would make a career out of fixing exactly that.
About Lisa
I'm Lisa D. Dance, Customer and User Experience Strategist and Founder of ServiceEase. I help organizations uncover gaps in their customer and user experiences, understand the risks involved, and provide clear, actionable strategies to address them.
I'm also the author of "Today is the Perfect Day to Improve Customer Experiences!" and host of "UX Happens in RVA", a digital radio show.
Frameworks for Success
As an adult whose spare time is often devoted to reading a cozy mystery book, my work life was dedicated to cracking another case helping organizations see what they are missing in their customer and user experiences and give them clear, actionable ways to fix them.
One way is creating deceptively simple, but powerful frameworks for businesses to consistently and proactively identify and address potential harms of their product, service or technology, before reputational damage happens.
Award Winning Work
My career has enabled me to hone my skills at providing insightful user experience research for organizations like Genworth and Indeed, even creating some proud moments:
- Leading UX research and strategy on a corporate website redesign that won 17 awards
- Developing a series of quizzes that doubled customer engagement with educational content on preparing for long term care
- Identifying internal issues of misunderstanding and trust that were impacting product adoption by clients.
Background & Approach
With a B.A. in Political Science, a Post Baccalaureate Certificate in Marketing, and an Interaction Design Specialization Certificate, I bring a rare combination of research, strategic thinking, and human-centered design to every engagement.
I work with clients through UX Audits, Usability Testing & Customer Interviews, Workshops & Team Training, and Speaking Engagements.
When I'm not untangling customer experience puzzles, you'll find me reading a cozy mystery — or honing my drawing skills to sometimes comical results.