
What Customers Experience and What You Assume Happens are Rarely the Same
I help organizations identify experience gaps and replace assumptions with evidence.

I help organizations identify experience gaps and replace assumptions with evidence.
Using UX research, customer experience insights, and service design, I help organizations move from assumptions to evidence.
Most of these issues aren’t easy to spot from the inside that’s where I can help. In a short conversation, we’ll discuss your business and explore where customer experience friction may be showing up.
The Richmond Business CX Pulse
Original research exploring how Richmond-area businesses approach customer experience—and where gaps and opportunities may be hiding.

Lisa helps organizations understand what customers and users actually experience, uncover hidden friction, and prioritize clear, actionable improvements.
She has cross-industry experience, including financial services, non-profits, small-to-medium businesses (SMBs), and enterprise organizations.

A weekly conversation on UX, business decisions, and real-world impact.
Live Mondays at 11:30 AM on YouTube, LinkedIn, and Facebook (via On the MIC with Mike), with highlights featured on ESPN Richmond 106.1 FM on Saturdays.
"When Lisa reached out about optimizing the member experience, I was delighted to have someone who I knew was deeply committed to not just UX overall but also understood the mission of Peoples Advantage. Lisa provided a thorough evaluation and helpful and constructive feedback that supported our ability to optimize the member experience and grow our membership and reach.”
- Amanda Habansky, President/CEO
Peoples Advantage Federal Credit Union

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