Collage of pictures of people looking at a computer or cell phone in frustration, shock & overwhelm.

Most businesses have unseen gaps and that’s a risk

You may be losing customers and not know why...

I help organizations uncover what’s creating friction in their customer experience and show practical ways to fix it.

What We Typically Uncover

Customers getting stuck or dropping off without you realizing
Messaging that doesn’t match what customers expect
Friction points that quietly cost you trust and revenue
Internal assumptions that don’t match real customer behavior

Most of these issues aren’t as clear to see from the inside that’s where we can help.

In a short conversation, we’ll learn more about your business and explore where customer experience friction may be showing up.

See what this looks like for your business

African American Women wearing black framed glasses & white collared shirt w/ muted abstract print

About Lisa D. Dance

Today is the Perfect Day to Improve Customer Experiences!

About Lisa D. Dance

Meet Lisa D. Dance, CX and UX Strategist and Founder of ServiceEase. Lisa helps organizations see what's going wrong with their customer experiences and gives them clear, actionable ways to fix them.

Learn More About Lisa

Image of 3Q Do No Harm Framework on Screen. Text: How will vulnerable groups be negatively impacted?

My Services

Today is the Perfect Day to Improve Customer Experiences!

About Lisa D. Dance

I offer Customer Experience and User Experience Research & Strategy Consulting for businesses and including Website Audits, Usability Testing, Customer Interviews, CX/UX Strategy, and Workshops.

View Services

Today is the Perfect Day to Improve Customer Experiences!

A wake up call about customer experiences enabled by technology going increasingly wrong costing customers untenable amounts of time, money, and stress and cascading costs to employees and companies.

Find out Lisa's Speaking/Writing

Case Studies

Mobile phone laying on wood grain desk. Loan application on screen.

Improving Main Sales Channel for Credit Union

Utilized a through UX Audit to improve the online auto loan application process for a regional credit union, which is crucial for attracting new members.

Improve Main Sales Channel

Laptop on desk with invoice on screen surrounded by multiple paper invoices floating around laptop.

Prioritizing Needs for New Purchase and Payment Capabilities

Used a strategic mix of group interviews and surveys for a leading online recruitment platform, to uncover critical insights that not only invalidated the development team's initial hypothesis but also prioritized key payment issues for targeted improvements. This saved valuable resources and aligned the product team's roadmap with actual stakeholder's needs.

Understanding Payment Issues

Website Redesign? Yes or No

Utilized a through UX Audit to help members of women's group move pass an impasse on whether to a website redesign was needed.

Website Redesign Impasse Resolved

Online Caregiving Quiz shows Senior woman bending to hug a sitting senior man around shoulders.

Gamification Increased Website Engagement and Education

Spearheaded a new website feature for a Fortune 500 insurance company that transformed its user engagement strategy with interactive quizzes designed to educate visitors on long-term care planning.

Discover the Impact of Gamification

client Testimonials

"When Lisa reached out about optimizing the member experience, I was delighted to have someone who I knew was deeply committed to not just UX overall but also understood the mission of Peoples Advantage. Lisa provided a thorough evaluation and helpful and constructive feedback that supported our ability to optimize the member experience and grow our membership and reach.”

- Amanda Habansky, President/CEO

Peoples Advantage Federal Credit Union

"Working with Lisa and ServiceEase was such a valuable experience for us as a small nonprofit organization. Lisa was able to understand our logistical challenges in hosting and booking community events and provide a UX audit that prioritizes the user experience while enabling our staff to minimize logistical and administrative challenges. Her recommendations were clear, immediately actionable, and geared to our needs as an organization. Using her recommendations, we were able to optimize our website for mobile viewing and event booking, and have seen an immediate positive impact on our client's experience " -

Ashley Hawkins, Executive Director

StudioTwoThree

I met Lisa from ServiceEase a year or so ago at a business round table event where she discussed some of the UX and usability capabilities her company offered. A few months later I decided to contact Lisa to learn more about how she could assist me with recommendations for the UI underway on our ecommerce website. After a brief discovery meeting Lisa promptly accessed the requirement and shortly later provided a UX Audit proposal customized to our needs. The resulting audit findings were comprehensive and extremely insightful. Her findings identified some key areas of the platforms UX that we were struggling to narrow down on and fully articulate solutions. The services received have been instrumental and well worth the time and money spent. I only thought of about 15-20% of what she found.

-Jon Thomas

Top Cou-Ture LLC

Most businesses have unseen gaps and that’s a risk

You may be losing customers and not know why...

What We Typically Uncover

About Lisa D. Dance

Today is the Perfect Day to Improve Customer Experiences!

About Lisa D. Dance

My Services

Today is the Perfect Day to Improve Customer Experiences!

About Lisa D. Dance

Today is the Perfect Day to Improve Customer Experiences!

Today is the Perfect Day to Improve Customer Experiences!

Today is the Perfect Day to Improve Customer Experiences!

Host of "UX Happens in RVA"

Case Studies

Improving Main Sales Channel for Credit Union

Prioritizing Needs for New Purchase and Payment Capabilities

Website Redesign? Yes or No

Gamification Increased Website Engagement and Education

client Testimonials

Sign Up for Our Tell A Friend Newsletter!

Most businesses have unseen gaps and that’s a risk

You may be losing customers and not know why...

What We Typically Uncover

About Lisa D. Dance

Today is the Perfect Day to Improve Customer Experiences!

About Lisa D. Dance

My Services

Today is the Perfect Day to Improve Customer Experiences!

About Lisa D. Dance

Today is the Perfect Day to Improve Customer Experiences!

Today is the Perfect Day to Improve Customer Experiences!

Today is the Perfect Day to Improve Customer Experiences!

Host of "UX Happens in RVA"

Case Studies

Improving Main Sales Channel for Credit Union

Prioritizing Needs for New Purchase and Payment Capabilities

Website Redesign? Yes or No

Gamification Increased Website Engagement and Education

client Testimonials

Sign Up for Our Tell A Friend Newsletter!

This website uses cookies.