Live Recording of "UX Happens in RVA" Brand Experience vs Lived Experience: July 22

Home
About
Services
CX Insights
My Book
Speaking & Media
Book A Call
More

Home
About
Services
CX Insights
My Book
Speaking & Media
Book A Call

Collage of pictures of people looking at a computer or cell phone in frustration, shock & overwhelm.

What Customers Experience and What You Assume Happens are Rarely the Same

What Customers Experience and What You Assume Happens are Rarely the SameWhat Customers Experience and What You Assume Happens are Rarely the SameWhat Customers Experience and What You Assume Happens are Rarely the Same

I help businesses and organizations identify experience gaps and replace assumptions with evidence.

Start the Conversation

Explore the 2026 Richmond Business CX Pulse Highlights

What We Typically Uncover

Customers getting stuck or dropping off without you realizing
Messaging that doesn’t match what customers expect
Friction points that quietly cost you trust and revenue
Internal assumptions that don’t match real customer behavior

Most of these issues aren’t easy to spot from the inside that’s where we can help. In a short conversation, we’ll learn more about your business and explore where customer experience friction may be showing up.

Discover what this looks like for your business

Meet Lisa D. Dance, CX & UX Strategist/Founder

Lisa helps organizations see what's going wrong with their customer experiences and gives them clear, actionable ways to fix them.

She has cross-industry experience, including financial services, non-profits, small-to-medium businesses (SMBs), and enterprise organizations.

Learn more about Lisa

UX Happens in RVA

A weekly conversation on UX, business decisions, and real-world impact.

Live Mondays at 11:30 AM on YouTube, LinkedIn, and Facebook (via On the MIC with Mike), with highlights featured on ESPN Richmond 106.1 FM on Saturdays.

Watch recent conversations

What Clients are saying

"When Lisa reached out about optimizing the member experience, I was delighted to have someone who I knew was deeply committed to not just UX overall but also understood the mission of Peoples Advantage. Lisa provided a thorough evaluation and helpful and constructive feedback that supported our ability to optimize the member experience and grow our membership and reach.”

- Amanda Habansky, President/CEO

Peoples Advantage Federal Credit Union

B& W Illustration of lightbulb with pink dot almost filling the bulb circle. Text underneath: Tell a

Sign Up for Our Tell A Friend Newsletter!

A monthly newsletter sharing news and resources to help you create better products, services, and technology.

Ready to subscribe

Home
About
Services
CX Insights
My Book
Speaking & Media
Book A Call

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Decline Accept