Lost Customers? New Initiative Isn’t Taking Off?
“Today is the Perfect Day to Improve Customer Experiences” is a collection of visually compelling true stories of customer experiences gone ridiculoulsy wrong. It's a wake-up call for organizations relying on ill-cconceived and poorly executed technology.
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"Understanding Customer Experiences Gone Wrong, So Yours Can Go Right!"
I was nine years old when I began formulating my foolproof framework for User Experience (UX) success. I didn’t know that at the time or that Future Lisa would make a career out of improving customer experiences. I just knew that I wasn’t going back to the store I’d been in, because of how they treated their customers.
As an adult whose spare time is often devoted to reading a cozy mystery book, my work life was dedicated to cracking another case: creating a deceptively simple, but powerful User Experience framework for businesses to identify and address potential harms of their technology before reputational damage happens.
My three-step process helps train UX teams who don’t have a consistent approach so they can ensure they get it right.
My career has enabled me to hone my skills at providing insightful user experience research for organizations like Genworth and Indeed, even creating some proud moments:
With a B.A. in Political Science, a Post Baccalaureate Certificate in Marketing, and an Interaction Design Specialization Certificate, I advocate for better user experiences with technology by conducting:
• Team Trainings and Workshops
• User Experience Audits of websites, apps or in-person experiences
• Speaking Engagements
When I’m not working on user experience or reading, you can find me honing my drawing skills to sometimes comical results