Lisa brings a warm, engaging, and sometimes humorous perspective to complex topics... from User Experience and Customer Experience to Ethical Technology and its real-world impact on people. Speaks at conferences, leads workshops, writes for industry publications, and hosts a weekly radio show.
Topics I Speak On

"I love how you've abstracted and articulated the very real human calculations we do in all of our transactions — and are helping everyone to rethink the way we approach partnerships. The combination of a big-picture framework with tangible details is what feels really special about your approach!"— Webinar Attendee
Lisa hosts a weekly conversation on UX, business decisions, and real-world impact.
Live Mondays at 11:30 AM via On the Mic with Mike on YouTube (streaming on LinkedIn, and Facebook), with highlights featured Saturdays 6-7 am on ESPN Richmond 106.1 FM.
Why this show exists
User experience is already happening across Richmond, but it’s not always recognized as such. This show makes that work visible, connecting UX to real business decisions and outcomes through conversations with local organizations and professionals.
If you’re a business owner or leader, you’ll likely recognize some of these patterns in your own organization.

Join us on July 22 (10:00 to 11:30 AM) for a live recording of UX Happens in RVA at The Branch Museum of Design. Using the Americana exhibit a focal point, we’ll explore how the same tension between brand promise and lived experience that shapes national identity plays out every day in how businesses are experienced by their customers.
Museum Admission is $10, Students $5 collected at the door, and a signup link is below so we can plan for your seat.
n this episode of UX Happens in RVA, host Lisa D. Dance sits down with Mike King to break down one of the most powerful tools in customer experience: customer journey mapping.
In this episode of "UX Happens in RVA", Lisa talks with guest Jill Heinze, an AI Trust Architect at Saddle-Stitch Consulting, about the need for Responsible Technology and AI, governance, anticipatory research projects, and the critical role of education in using AI responsibly.
In this episode of "UX Happens in RVA," Lisa talks with Andrew Ilnicki, Director of the Innovation Studio at the University of Richmond on how they use interdisciplinary collaboration, creativity, and design thinking to help students, faculty, and staff to creative problem.
In this episode of “UX Happens in RVA,” Lisa and Mike King discuss the implications of Amazon's $2.5 billion FTC settlement over Prime's deceptive practices and how it relates to “Click to Cancel.” Lisa highlights how design and business decisions can intertwine with costly results, using user experience research as an early warning system.
In this episode of "UX Happens in RVA," host Lisa Dance talks with Juliette Oliva, co-owner of Pixelstrike Creative about how effective digital strategy, UX, and branding can build customer trust and help small businesses thrive. Juliette also offers practical advice on refreshing your website.
In this episode of "UX Happens in RVA," Lisa Dance and Tobin Ward, a Qualitative Market Researcher, explore the differences between UX and market research methods, discussing when to use surveys, interviews, and focus groups for achieving effective business outcomes.

Join us for a live taping of “UX Happens in RVA” and a conversation with Branch Museum staff about the Americana exhibit and how the gap between a brand’s promise and real lived experience shapes both national identity and everyday customer experience.
Admission: $10 | Students: $5 (paid at the door)
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