About Lisa D. Dance
About Lisa D. Dance
About Lisa D. Dance
Find out more about me - Lisa D. Dance, UX Researcher Consultant/Founder at ServiceEase including how my path to the User Experience field started when she was nine years old.
My Services
About Lisa D. Dance
About Lisa D. Dance
I offer a variety of User Experience Research & Strategy Consulting Services to businesses and nonprofits. My Services including: UX Audits, Usability Testing, Customer Interviews, UX Strategy, Fractional UX and More!
Speaking/Writing
Today is the Perfect Day to Improve Customer Experiences!
Today is the Perfect Day to Improve Customer Experiences!
Find out about my latest speaking and writing engagements. I am frequent public speaker/workshop facilitator, contributor to CMSWire, and author or "Today is the Perfect Day to Improve Customer Experiences.
Today is the Perfect Day to Improve Customer Experiences!
Today is the Perfect Day to Improve Customer Experiences!
Today is the Perfect Day to Improve Customer Experiences!
Today is the Perfect Day to Improve Customer Experiences! is a wake up call about customer experiences enabled by technology going increasingly wrong costing customers untenable amounts of time, money, and stress and cascading costs to employees and companies.
Case Studies
Gamification Increased Website Engagement and Education
Spearheaded a new website feature for a Fortune 500 insurance company that transformed its user engagement strategy with interactive quizzes designed to educate visitors on long-term care planning.
Prioritizing Needs for New Purchase and Payment Capabilities
Used a strategic mix of group interviews and surveys for a leading online recruitment platform, to uncover critical insights that not only invalidated the development team's initial hypothesis but also prioritized key payment issues for targeted improvements. This saved valuable resources and aligned the product team's roadmap with actual stakeholder's needs.
Improving Main Sales Channel for Credit Union
Utilized a through UX Audit to improve the online auto loan application process for a regional credit union, which is crucial for attracting new members.
Website Redesign? Yes or No
Utilized a through UX Audit to help members of women's group move pass an impasse on whether to a website redesign was needed.
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