Lisa D. Dance, UX Consultant & Founder
I was nine years old when I began formulating my foolproof framework for User Experience (UX) success. I didn’t know that at the time or that Future Lisa would make a career out of improving customer experiences. I just knew that I wasn’t going back to the store I’d been in, because of how they treated their customers.
Framework for Success
As an adult whose spare time is often devoted to reading a cozy mystery book, my work life was dedicated to cracking another case: creating a deceptively simple, but powerful User Experience framework for businesses to identify and address potential harms of their technology before reputational damage happens.
My three-step process helps train UX teams who don’t have a consistent approach so they can ensure they get it right.
Award Winning Work
My career has enabled me to hone my skills at providing insightful user experience research for organizations like Genworth and Indeed, even creating some proud moments:
- Leading UX research and strategy on a corporate website redesign that won 17 awards
- Developing a series of quizzes that doubled customer engagement with educational content on preparing for long term care
- Identifying internal issues of misunderstanding and trust that were impacting product adoption by clients.
Warm and Insightful Approach
With a B.A. in Political Science, a Post Baccalaureate Certificate in Marketing, and an Interaction Design Specialization Certificate, I advocate for better user experiences with technology by conducting:
• Team Trainings and Workshops
• User Experience Audits of websites, apps or in-person experiences
• Speaking Engagements
When I’m not working on user experience or reading, you can find me honing my drawing skills to sometimes comical results