
Improving Experiences & Touchpoints So Customers Don't Leave
- Website Audits
- User Experience Research
- User Experience Strategy
- Usability Testing
- Workshops & Training
- Website Audits
- User Experience Research
- User Experience Strategy
- Usability Testing
- Workshops & Training
User Experience (UX) Research recently had a starring role in Amazon's trial and $2.5 Billion settlement with the Federal Trade Commission (FTC). In this engaging 30-minute session, Lisa will discuss UX Research as a Risk Management tool, drawing insights from the case to help organizations avoid costly decisions.
Enjoy Lisa's insightful conversation with Utibe Bassey, VP of Customer Experiences at Dominion Energy as the explore the relationship between customer experience (CX) and user experience (UX). Discover how companies can better meet customer needs by focusing on the value exchange and the costs associated with poor customer experiences.
Find out more about me - Lisa D. Dance, UX Researcher Consultant/Founder at ServiceEase including how my path to the User Experience field started when she was nine years old.
I offer a variety of User Experience Research & Strategy Consulting Services to businesses and nonprofits. My Services including: UX Audits, Usability Testing, Customer Interviews, UX Strategy, Fractional UX and More!
A wake up call about customer experiences enabled by technology going increasingly wrong costing customers untenable amounts of time, money, and stress and cascading costs to employees and companies.
Utilized a through UX Audit to improve the online auto loan application process for a regional credit union, which is crucial for attracting new members.
Used a strategic mix of group interviews and surveys for a leading online recruitment platform, to uncover critical insights that not only invalidated the development team's initial hypothesis but also prioritized key payment issues for targeted improvements. This saved valuable resources and aligned the product team's roadmap with actual stakeholder's needs.
Utilized a through UX Audit to help members of women's group move pass an impasse on whether to a website redesign was needed.
Spearheaded a new website feature for a Fortune 500 insurance company that transformed its user engagement strategy with interactive quizzes designed to educate visitors on long-term care planning.
"When Lisa reached out about optimizing the member experience, I was delighted to have someone who I knew was deeply committed to not just UX overall but also understood the mission of Peoples Advantage. Lisa provided a thorough evaluation and helpful and constructive feedback that supported our ability to optimize the member experience and grow our membership and reach.”
- Amanda Habansky, President/CEO
Peoples Advantage Federal Credit Union
"Working with Lisa and ServiceEase was such a valuable experience for us as a small nonprofit organization. Lisa was able to understand our logistical challenges in hosting and booking community events and provide a UX audit that prioritizes the user experience while enabling our staff to minimize logistical and administrative challenges. Her recommendations were clear, immediately actionable, and geared to our needs as an organization. Using her recommendations, we were able to optimize our website for mobile viewing and event booking, and have seen an immediate positive impact on our client's experience " -
Ashley Hawkins, Executive Director
StudioTwoThree
I met Lisa from ServiceEase a year or so ago at a business round table event where she discussed some of the UX and usability capabilities her company offered. A few months later I decided to contact Lisa to learn more about how she could assist me with recommendations for the UI underway on our ecommerce website. After a brief discovery meeting Lisa promptly accessed the requirement and shortly later provided a UX Audit proposal customized to our needs. The resulting audit findings were comprehensive and extremely insightful. Her findings identified some key areas of the platforms UX that we were struggling to narrow down on and fully articulate solutions. The services received have been instrumental and well worth the time and money spent. I only thought of about 15-20% of what she found.
-Jon Thomas
Top Cou-Ture LLC
A monthly newsletter sharing news and resources to help you create better products, services, and technology.